Ideogram vs Leonardo.Ai

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 16 October 2026.

Compared on	Ideogram Free plan · from $15/mo Visit Remove	Leonardo.Ai Free plan · from $10/mo Visit Remove
What it is	AI image generator with credit-based plans and a developer API	AI image and video generation platform, part of Canva since 2024
Free plan	30 credits a week for accounts that sign in with Google, Apple or Microsoft (none for email-and-password accounts); every generation uses credits; images are public; PNG downloads need a paid plan	150 fast tokens a day (token bank of 150); creations are public; basic quality settings; 1 personal collection
Cheapest paid plan	$15/mo billed annually (Plus)Ideogram pricing	$10/mo billed annually (Essential)Leonardo.Ai pricing
What it covers	$180 billed annually; 2,400 priority credits a month plus unlimited slow credits.	8,500 fast tokens per month; prices shown ex. tax.
Free trial	None stated	None stated
Platforms	Web, API	Web, iOS, Android, API
Integrations (vendor's figure)	Not stated	Not stated
Open source	No	No
Good for	Designing posters, social graphics and other images from a text prompt Keeping a character consistent across a set of images Generating many design variations at once (batch generation on Pro)	Generating product shots, concept art and marketing images Creating short videos from prompts with selected video models Training a personal model on a consistent style or character
Watch out for	Free accounts cannot generate privately; images are published by default Unused subscription priority credits expire at the end of each billing cycle AI editing features (Edit with AI, Image Reference) need priority credits and are not available in the slow queue	Free plan: 150 fast tokens per day and creations are public Unlimited relaxed generation is only on Premium and Ultimate, for selected models Team plans are priced per seat ($24 or $48 per seat per month)
Made by	Ideogram	Leonardo.Ai (part of Canva)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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