GetResponse vs ActiveCampaign

Compared on	GetResponse Free plan · from $15.58/mo VisitRemove	ActiveCampaign Free trial · from $15/mo VisitRemove
What it is	Email marketing and automation with unlimited sends on paid plans and a free plan for 500 contacts	Email marketing automation with Active Intelligence AI, priced by contacts from 1,000, with a 14-day free trial
Free plan	Up to 500 contacts (inactive contacts count) and 2,500 newsletters a month; landing pages limited to 1,000 unique visitors a month; GetResponse badge on every message; no A/B tests; scheduling, autoresponders and publishing automation workflows are premium features; AI generator limited to 3 uses; webinars up to 10 people	No
Cheapest paid plan	$15.58/mo billed annually (Starter)GetResponse pricing	$15/mo billed annually (Starter)ActiveCampaign pricing
What it covers	For 1,000 contacts (the smallest paid tier) with unlimited email sends; 1 custom automation workflow. Yearly billing saves 18%. The price rises with list size.	For 1,000 contacts (the smallest tier) and 10,000 email sends a month; 1 user; $180 billed yearly or $19 month-to-month. The price rises with contact count. Every plan includes 500 AI credits; extra credits are sold separately.
Free trial	Premium features free for the first 14 days on a free account, no credit card required; 30-day pilot program for Enterprise	14-day free trial, no credit card needed; 30-day money-back guarantee on paid plans
Platforms	Web, iOS, Android, API	Web, API
Integrations (vendor's figure)	170+ integrations	1,000+ app integrations including Zapier, Gmail, Outlook, Stripe and Salesforce
Open source	No	No
Good for	Businesses that send often and want unlimited sends at a fixed price Course creators selling courses and webinars to an email list Ecommerce stores recovering abandoned carts with automation	Building multi-step automations triggered by site visits, purchases and tags Small teams that want AI to draft campaigns and automations Businesses that want marketing automation and a sales CRM in one account
Watch out for	Starter allows only 1 custom automation workflow The smallest paid tier is 1,000 contacts The free plan cannot publish automations or schedule newsletters and adds a GetResponse badge	No free plan; the smallest tier is 1,000 contacts Starter limits each automation to 5 actions, has no landing pages and automates email only Pro and Enterprise require a yearly commitment
Made by	GetResponse S.A.	ActiveCampaign, LLC

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in email marketing tools is on its category page, with the written head-to-heads on Compare.