Copy.ai vs Jasper vs Clay

Compared on	Copy.ai From $24/mo VisitRemove	Jasper Free trial · from $59/seat/mo VisitRemove	Clay Free plan · from $167/mo VisitRemove
What it is	AI platform for sales and marketing teams to automate go-to-market work	AI platform with agents and brand controls for marketing content	Data enrichment and prospecting tool that pulls from many data providers
Free plan	No	No	6,000 actions/year, 1,200 data credits/year, up to 200 rows per table, unlimited seats and tables, no phone number enrichment
Cheapest paid plan	$24/mo billed annually (Chat)Copy.ai pricing	$59/seat/mo billed annually (Pro)Jasper pricing	$167/mo billed annually (Launch)Clay pricing
What it covers	Includes 5 seats and unlimited words in Chat; billed $288/yr on annual billing.	Includes 1 seat, 2 Brand Voices, 5 Knowledge assets and 3 Audiences.	Monthly: 15K actions and 2.5K data credits per month; annual: 180K actions and 30K data credits per year. The actions portion alone starts at $60/mo (monthly) or $54/mo (annual); unlimited seats.
Free trial	None stated	7-day free trial of Pro	14-day trial of paid plans
Platforms	Web	Web, Chrome extension, API	Web
Integrations (vendor's figure)	2,000+ integrations	Not stated	150+ data providers (pricing page; the About page says 200+)
Open source	No	No	No
Good for	Researching target accounts and drafting personalized outreach Turning a content brief into blog, email and social drafts Enriching CRM records and routing inbound leads	Drafting campaign copy, blog posts and social posts in a set brand voice Keeping campaign messaging consistent with saved brand voices and audiences Running repeatable content workflows for a small marketing team	Building targeted prospect lists with contact details Enriching CRM records with company and contact data Alerting sales reps when a customer contact changes jobs
Watch out for	No free plan is listed on the pricing page The Chat plan does not include workflow credits; they start with the Growth plan at $1,000/month Workflow credits are capped each month: 20K on Growth, 45K on Expansion and 75K on Scale	No free plan; only a 7-day trial Pro includes 1 seat with 2 Brand Voices, 5 Knowledge assets and 3 Audiences API access and the custom agent builder require the custom-priced Business plan	Free plan: 1.2K data credits and 6K actions a year, up to 200 rows per table Free plan does not include phone number enrichment CRM auto-sync and web intent signals require Growth
Made by	CopyAI, Inc. (acquired by Fullcast)	Jasper AI, Inc.	Clay

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI writing tools and AI sales prospecting and lead data tools is on their category pages, with the written head-to-heads on Compare.