Copper vs Pipedrive vs Attio

Compared on	C Copper Free trial · from $23/seat/mo VisitRemove	Pipedrive Free trial · from $14/seat/mo VisitRemove	Attio Free plan · from $35/user/mo VisitRemove
What it is	CRM built to work inside Google Workspace	Pipeline-based sales CRM for tracking leads and deals	Customisable CRM with email sync, enrichment, workflows and AI agents
Free plan	No	No	Up to 3 seats, 50,000 records, up to 3 objects, 100 seat credits per user/month, 250 workspace credits/month, 1 synced email account per user, 200 emails/month
Cheapest paid plan	$23/seat/mo billed annually (Basic)Copper pricing	$14/seat/mo billed annually (Lite)Pipedrive pricing	$35/user/mo billed annually (Plus)Attio pricing
What it covers	Contact limit of 2,500.	Annual option is one payment of US$168 per seat per year.	Up to 10 seats; 500 seat credits per user/month and 1,500 workspace credits/month.
Free trial	Free trial on every plan, no credit card required (length not stated)	14-day free trial, no credit card required	14-day trial of the Pro plan
Platforms	Web	Web, iOS, Android, Chrome extension, API	Web, API
Integrations (vendor's figure)	Not stated	500+ integrations	Not stated
Open source	No	No	No
Good for	Agencies and consultants that live in Google Workspace Teams managing client relationships by email	Tracking a small team's deals from first contact to close Automating follow-up emails and activity reminders Forecasting revenue from the sales pipeline	Managing a startup's sales pipeline with contacts synced from email Shaping the CRM with custom objects that match how a team works Automating follow-ups with workflows and email sequences
Watch out for	Basic caps contacts at 2,500 and Professional at 15,000 Workflow automation and bulk email are not on Basic Built around Google Workspace	No free plan; a 14-day free trial is offered Lite has no automations, sequences or two-way email sync Leads and deals are capped per seat (Lite: 2,500 per seat, up to 300,000 per company)	Free plan: up to 3 seats, 50,000 records, 3 objects and 200 emails a month Plus is capped at 10 seats Call intelligence, sequences, permission controls and advanced reporting require Pro
Made by	Copper CRM, Inc.	Pipedrive Inc.	Attio Ltd.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in CRM tools is on its category page, with the written head-to-heads on Compare.