Constant Contact vs Mailchimp

Written head to head: Mailchimp vs Constant Contact, with when to choose each side.

Compared on	Constant Contact Free trial · from $10.20/mo VisitRemove	Mailchimp Free plan · from $13/mo VisitRemove
What it is	Email, SMS and social marketing for small businesses, priced by contacts, with live phone and chat support	Intuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and Premium
Free plan	No	Up to 250 contacts; 500 email sends a month with no more than 250 a day; 1 user seat and 1 audience; limited pre-built templates; no automation flows, email scheduling or A/B testing; Mailchimp branding stays on; email support for the first 30 days only. Sending pauses if the contact or send limit is exceeded.
Cheapest paid plan	$10.20/mo billed annually (Lite)Constant Contact pricing	$13/mo (Essentials)Mailchimp pricing
What it covers	For 0-500 contacts; email sends up to 10x contacts; 1 user. $10.20/mo when prepaid for 12 months. Sends over the allowance cost $0.002 each. The price rises with the contact tier ($25.50/mo prepaid at 501-1,000 contacts).	Starting price for the 0-500 contacts tier; email sends up to 10x the contact count (5,000 a month at 500 contacts); 3 user seats. The price rises with the contact tier, up to $385/month for 50,000 contacts. Overages are billed if contact or send limits are exceeded. Annual plans exist only for Standard and Premium at 10,000+ contacts, through sales.
Free trial	Free trial with no credit card required (length not stated on the pricing page); 30-day money-back guarantee	14-day free trial of Essentials or Standard (payment details required at sign-up); a 1-month Premium trial for qualified new customers through sales
Platforms	Web, iOS, Android	Web, iOS, Android, API
Integrations (vendor's figure)	300+ integrations including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify and Eventbrite	300+ integrations including Shopify, WooCommerce, Canva, Zapier, Square, Stripe and Salesforce
Open source	No	No
Good for	Small businesses and nonprofits that want live phone and chat support Promoting events with registration and payments alongside email Running email and social posting from one account	Small businesses sending regular newsletters to a few thousand contacts Ecommerce stores that want automated flows tied to Shopify or WooCommerce data Trying email marketing free with a list under 250 contacts
Watch out for	No free plan; a free trial and a 30-day money-back guarantee instead Lite has 1 user, 1 automation template and no email scheduling Custom automations and dynamic content need Premium	The free plan stops at 250 contacts and 500 sends a month, with no automation flows or scheduling Essentials automation flows are limited to 4 steps; generative AI features need Standard or Premium Overage charges apply on paid plans when contact or send limits are exceeded
Made by	Constant Contact, Inc.	The Rocket Science Group LLC d/b/a Mailchimp (part of Intuit)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in email marketing tools is on its category page, with the written head-to-heads on Compare.