Attio vs HubSpot

Compared on	Attio Free plan · from $35/user/mo VisitRemove	HubSpot Free plan · from $7/seat/mo VisitRemove
What it is	Customisable CRM with email sync, enrichment, workflows and AI agents	CRM platform with free tools plus paid marketing, sales and service hubs
Free plan	Up to 3 seats, 50,000 records, up to 3 objects, 100 seat credits per user/month, 250 workspace credits/month, 1 synced email account per user, 200 emails/month	Up to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required
Cheapest paid plan	$35/user/mo billed annually (Plus)Attio pricing	$7/seat/mo (Starter Customer Platform)HubSpot pricing
What it covers	Up to 10 seats; 500 seat credits per user/month and 1,500 workspace credits/month.	'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.
Free trial	14-day trial of the Pro plan	None stated
Platforms	Web, API	Web
Integrations (vendor's figure)	Not stated	Over 2,000 apps and web services
Open source	No	No
Good for	Managing a startup's sales pipeline with contacts synced from email Shaping the CRM with custom objects that match how a team works Automating follow-ups with workflows and email sequences	Keeping a free shared contact database for a very small team Running email marketing and lead capture for a small business Keeping sales, marketing and support records in one system
Watch out for	Free plan: up to 3 seats, 50,000 records, 3 objects and 200 emails a month Plus is capped at 10 seats Call intelligence, sequences, permission controls and advanced reporting require Pro	Free tools are limited to 2 users and 1,000 contacts Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000) The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month
Made by	Attio Ltd.	HubSpot, Inc.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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