Automate Basics

AthenaHQ vs Scrunch

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 24 September 2026.

Compared on
AthenaHQ

Free plan · from $245/mo

Scrunch

Free trial · from $250/mo

What it isAEO and GEO platform that tracks AI search visibility and recommends content actionsAI search monitoring plus a platform that serves AI agents an optimised version of your site
Free plan$25 of free credit (300 credits; 1 credit = 1 AI response) on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot; the page does not say whether the credits renewNo
Cheapest paid plan$245/mo billed annually (Starter)AthenaHQ pricing$250/mo (Core)Scrunch pricing
What it coversIncludes 3,600 credits a month (1 credit = 1 AI response) across 11 AI models; API access and extra credits cost extra.Includes 125 prompts, 5 site audits a month, 1 brand workspace and 5 user licences.
Free trialNone stated7-day free trial of the Core plan, which becomes a paid plan unless cancelled
PlatformsWeb, APIWeb, API
Integrations (vendor's figure)Not statedNot stated
Open sourceNoNo
Good for
  • Trying AI visibility tracking on a free plan before paying
  • Getting AI visibility tracking and content recommendations in one tool
  • Tracking a wide set of AI models, including Grok, DeepSeek and Meta AI
  • Tracking AI visibility across several teams in a mid-size or enterprise brand
  • Controlling what AI agents read on a site without changing the pages people see
  • Tracking AI visibility for agency clients
Watch out for
  • The only paid self-serve plan costs $295 a month ($245 billed annually)
  • API access and extra credits are paid add-ons on Starter, priced on request
  • Tracking in multiple regions and languages is an Enterprise feature
  • No free plan; Core costs $250 a month after the 7-day trial
  • Core covers four AI platforms, one country, one language and five competitors
  • API, MCP and Looker Studio access, SAML SSO and AXP are Enterprise-only
Made byAthenaHQScrunch, a Sitecore company

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI search visibility tools is on its category page, with the written head-to-heads on Compare.