Adobe Firefly vs Midjourney vs Canva

Written head to head: Canva vs Adobe Firefly, with when to choose each side.

Compared on	Adobe Firefly Free plan · from $9.99/mo VisitRemove	Midjourney From $8/mo VisitRemove	Canva Free plan · from $12/person/mo VisitRemove
What it is	Adobe's generative AI app for images, video and audio, with credit-based plans	AI image and video generator sold as a monthly or yearly subscription	Online design tool with templates, stock media and AI features
Free plan	Free daily generations across image, video and audio with access to popular models; limits refresh every day	No	5GB cloud storage; up to 20 Standard or Premium AI uses (monthly allowance); 1 Brand Kit (3 colours only); 1.6M+ templates
Cheapest paid plan	$9.99/mo (Firefly Standard)Adobe Firefly pricing	$8/mo billed annually (Basic)Midjourney pricing	$12/person/mo billed annually (Pro)Canva pricing
What it covers	2,000 generative credits per month.	$96 billed yearly; 3.3 hours (200 minutes) of Fast GPU time per month.	Published as US$144/year for one person (yearly billing); the monthly-billing price was not shown on the US pricing page as fetched.
Free trial	Free trial offered on paid plans (length not stated on the plans page)	Limited trial only in the niji·journey app (iOS and Android); none on Discord or midjourney.com	Free trial offered for Pro and Business (length not stated on the pricing page)
Platforms	Web	Web	Web, iOS, Android, macOS, Windows
Integrations (vendor's figure)	Not stated	Not stated	Not stated
Open source	No	No	No
Good for	Generating images for social posts, presentations and marketing drafts Creating short video clips and audio from text prompts Trying AI image generation on a free daily allowance before paying	Creating concept art and mood boards for a campaign or product idea Producing illustrations for presentations, blog posts or social media Generating short video clips for social media	Making social media graphics and ads from templates Keeping team designs on brand with shared Brand Kits Scheduling social posts from the same tool used to design them
Watch out for	Free tier is limited to a daily allowance of generations Paid plans are capped by monthly generative credits (2,000 on Firefly Standard)	No free plan, and no free trial on Discord or midjourney.com Stealth Mode (private images and videos) is only on Pro and Mega Companies with more than $1,000,000 in gross annual revenue must buy Pro or Mega	Free plan: 5GB storage and up to 20 Standard or Premium AI uses per month Ultra AI tools and Design in bulk are not available on Free SSO and SCIM provisioning require the Enterprise plan
Made by	Adobe	Midjourney	Canva

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI image and design tools is on its category page, with the written head-to-heads on Compare.