Wix: pricing, features and alternatives
Drag-and-drop and AI website builder with built-in business tools
What is Wix?
Wix is a website builder that lets small businesses design a site with a drag-and-drop editor or an AI assistant, then add business tools on the same platform. Its site plans cover hosting and a custom domain, and the higher plans add online-store, scheduling and marketing features. A free plan exists, and the first-year domain voucher applies to first-time premium purchases.
Good for
- A small business that wants a site, bookings and a store from one vendor
- Launching a portfolio or service website without code
- Teams that need several collaborators on one site
Key features
- Drag-and-drop editor and an AI website builder, with templates
- Online store, payments and subscriptions on paid plans
- Appointment booking and staff management
- Email campaigns, SEO tools and social media scheduling
- Domain registration, hosting and business email
- Wix Studio and Wix Headless for larger or custom projects
Limitations to know about
- Plans are shown as yearly subscriptions paid in full; monthly-billing prices are not listed on the plans page
- The free domain voucher is for first-time premium purchases, new domains only, redeemable within 60 days
- Collaborator and storage limits rise by plan (Light: 2 GB and 2 collaborators)
Wix pricing
Wix has a free plan. Light, Core, Business and Business Elite cost $17.77 to $159.77 a month billed annually.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Hosting, drag-and-drop editor and templates; no credit card needed |
| Light | $17.77/mo, billed yearly | 2 GB storage, free domain for the first year, light marketing suite, 2 collaborators |
| Core | $29.77/mo, billed yearly | 50 GB storage, basic eCommerce, payments, scheduling, 5 collaborators |
| Business | $39.77/mo, billed yearly | 100 GB storage, standard eCommerce, standard marketing suite, 10 collaborators |
| Business Elite | $159.77/mo, billed yearly | Unlimited storage, advanced eCommerce and marketing, advanced developer platform, 100 collaborators |
Free plan limits: Free plan with no credit card needed; the plans page does not list its limits, and says a custom domain and removal of Wix branding come with premium plans
Wix alternatives
Squarespace
Template-based website builder with commerce, scheduling and AI tools
Webflow
Visual website builder with CMS and hosting for designers and teams
Hostinger Website Builder
Low-cost AI website builder bundled with Hostinger hosting
Framer
Website builder with visual design, CMS, hosting and AI agents
WordPress.com
Managed WordPress hosting with themes, plugins and an AI site builder
Shopify
Online store builder with checkout, payments and point of sale
Frequently asked questions
Is Wix free?
Wix has a free plan. Free plan with no credit card needed; the plans page does not list its limits, and says a custom domain and removal of Wix branding come with premium plans. Paid plans start at $17.77/mo billed annually.
How much does Wix cost?
Light, Core, Business and Business Elite cost $17.77 to $159.77 a month billed annually. There is also a free plan. On Light: billed as a yearly subscription paid in full; 2 GB storage and 2 collaborators; prices vary by location and the page calls its USD figures reference prices. Prices as published on Wix's pricing page on 7 November 2026.
What is Wix used for?
Wix is a website builder that lets small businesses design a site with a drag-and-drop editor or an AI assistant, then add business tools on the same platform. People use it for a small business that wants a site, bookings and a store from one vendor, launching a portfolio or service website without code and teams that need several collaborators on one site.
What are the alternatives to Wix?
Tools that do a similar job include Squarespace, Webflow, Hostinger Website Builder, Framer and WordPress.com. Each has its own page here with its plans, limits and prices.
Who makes Wix?
Wix is made by Wix, based in Tel Aviv, Israel. The company was founded in 2006.
Sources
Every fact on this page comes from Wix's own pages, read on the dates shown.
- wix.com/plans (plans, prices, storage, collaborators, free plan, domain voucher, refund period) read 7 November 2026
- wix.com/ (product description, business tools) read 7 November 2026
- wix.com/about (founding year, headquarters (company founded and headquarters)) read 7 November 2026
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