Automate Basics

Shopify vs Wix vs Squarespace

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 7 November 2026.

Compared on
Shopify

Free trial · from $24/mo

Wix

Free plan · from $17.77/mo

Squarespace

From $12/mo

What it isOnline store builder with checkout, payments and point of saleDrag-and-drop and AI website builder with built-in business toolsTemplate-based website builder with commerce, scheduling and AI tools
Free planNoFree plan with no credit card needed; the plans page does not list its limits, and says a custom domain and removal of Wix branding come with premium plansNo
Cheapest paid plan$24/mo billed annually (Basic)Shopify pricing$17.77/mo billed annually (Light)Wix pricing$12/mo billed annually (Basic)Squarespace pricing
What it coversStandard price after the intro offer.Billed as a yearly subscription paid in full; 2 GB storage and 2 collaborators; prices vary by location and the page calls its USD figures reference prices.2% fee on online-store sales; up to 2 contributors; free custom domain for the first year on annual plans.
Free trial3-day free trial, then a reduced introductory price for the first 3 months, as shown on the pricing page; the FAQ says no card is needed for the trial14-day money-back period on the first premium upgrade; no separate trial14 days, no credit card required; no free plan afterwards
PlatformsWebWebWeb
Integrations (vendor's figure)Not statedNot statedNot stated
Open sourceNoNoNo
Good for
  • A business whose main goal is selling products online
  • Selling online and in person with one product catalogue
  • Stores that expect to add apps and staff over time
  • A small business that wants a site, bookings and a store from one vendor
  • Launching a portfolio or service website without code
  • Teams that need several collaborators on one site
  • A portfolio, studio or service business that wants a polished template
  • Selling products or services from the same site
  • A small team that wants one subscription for site, store and bookings
Watch out for
  • Built for selling; a content-only site is better served elsewhere in this category
  • Third-party payment gateways add a 0.2% to 2% fee depending on plan
  • The $1/month intro price lasts 3 months, then standard pricing applies
  • Plans are shown as yearly subscriptions paid in full; monthly-billing prices are not listed on the plans page
  • The free domain voucher is for first-time premium purchases, new domains only, redeemable within 60 days
  • Collaborator and storage limits rise by plan (Light: 2 GB and 2 collaborators)
  • No free plan; the free trial lasts 14 days
  • Basic charges a 2% transaction fee on online-store sales and cannot use code injection or advanced analytics
  • The page mentions occasional promotions, and the free domain renews at the standard rate after year one
Made byShopifyWixSquarespace

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in website builders is on its category page, with the written head-to-heads on Compare.