Recraft vs Ideogram vs Canva

Compared on	Recraft Free plan · from $10/mo VisitRemove	Ideogram Free plan · from $15/mo VisitRemove	Canva Free plan · from $12/person/mo VisitRemove
What it is	AI image and vector graphics generator for designers and marketers	AI image generator with credit-based plans and a developer API	Online design tool with templates, stock media and AI features
Free plan	Limited free credits that reset daily; 3 generations per style per day; 3 image uploads a day; up to 2 images per generation; no parallel generation; Recraft models only; images are public, owned by Recraft and not for commercial use	30 credits a week for accounts that sign in with Google, Apple or Microsoft (none for email-and-password accounts); every generation uses credits; images are public; PNG downloads need a paid plan	5GB cloud storage; up to 20 Standard or Premium AI uses (monthly allowance); 1 Brand Kit (3 colours only); 1.6M+ templates
Cheapest paid plan	$10/mo billed annually (Basic)Recraft pricing	$15/mo billed annually (Plus)Ideogram pricing	$12/person/mo billed annually (Pro)Canva pricing
What it covers	$120 billed annually; 1,000 credits per month; prices exclude VAT.	$180 billed annually; 2,400 priority credits a month plus unlimited slow credits.	Published as US$144/year for one person (yearly billing); the monthly-billing price was not shown on the US pricing page as fetched.
Free trial	None stated	None stated	Free trial offered for Pro and Business (length not stated on the pricing page)
Platforms	Web, API	Web, API	Web, iOS, Android, macOS, Windows
Integrations (vendor's figure)	Not stated	Not stated	Not stated
Open source	No	No	No
Good for	Creating icon sets and illustrations in one consistent style Producing vector art for websites and marketing materials Generating on-brand marketing images with custom colour palettes	Designing posters, social graphics and other images from a text prompt Keeping a character consistent across a set of images Generating many design variations at once (batch generation on Pro)	Making social media graphics and ads from templates Keeping team designs on brand with shared Brand Kits Scheduling social posts from the same tool used to design them
Watch out for	Free plan images are public, owned by Recraft and not for commercial use Free plan is limited to Recraft models and 3 generations per style per day Video generation requires Pro or Teams	Free accounts cannot generate privately; images are published by default Unused subscription priority credits expire at the end of each billing cycle AI editing features (Edit with AI, Image Reference) need priority credits and are not available in the slow queue	Free plan: 5GB storage and up to 20 Standard or Premium AI uses per month Ultra AI tools and Design in bulk are not available on Free SSO and SCIM provisioning require the Enterprise plan
Made by	Recraft, Inc.	Ideogram	Canva

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI image and design tools is on its category page, with the written head-to-heads on Compare.