Automate Basics

Google Chat vs Slack vs Mattermost

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 7 November 2026.

Compared on
Google Chat

Free trial · from €6.80/user/mo

Slack

Free plan · from $7.25/user/mo

Mattermost

Contact sales

What it isDirect messages and spaces inside Google Workspace, with Meet and Gemini built inTeam messaging built around channels, with huddles, canvases and workflow automationSelf-hosted team messaging and workflow platform for security-sensitive organizations
Free planNoFree plan keeps 90 days of message history, allows up to 10 app integrations, and limits huddles and Slack Connect external messages to 1:1No
Cheapest paid plan€6.80/user/mo billed annually (Google Workspace Business Starter (includes Chat))Google Chat pricing$7.25/user/mo billed annually (Pro)Slack pricingNot publishedMattermost pricing
What it coversChat has no separate price; it comes with a Workspace subscription. Price shown in EUR, excluding tax, with a 1-year commitment. Google also lists a 50% intro price (EUR 3.40) for a limited period.List prices. Slack also lists a 50% promotional price for the first 3 months on monthly Pro billing for teams that buy online within 7 days of creating the workspace. Members active in a 28-day period are billed.Not stated
Free trial14-day trial of Google Workspace for people not already using itNone statedA 1-hour trial environment is offered from the Try Mattermost menu; no longer trial terms were stated
PlatformsWeb, iOS, AndroidWeb, Windows, Mac, iOS, AndroidWeb, Windows, Mac, Linux, iOS, Android, Self-hosted
Integrations (vendor's figure)Not statedOver 2,600 apps in the Slack MarketplaceNot stated
Open sourceNoNoYes, self-hostable
Good for
  • Teams that already use Google Workspace for email, Docs and Meet
  • Organizations that want chat without paying for a separate messaging tool
  • Teams building small custom chat apps with webhooks or AppSheet
  • Teams that want channel-based conversation with a large set of connected apps
  • Companies that need to message people at other organizations through Slack Connect
  • Workspaces that want to automate approvals and routine requests without code
  • Government and defense teams that must keep chat on their own infrastructure
  • Engineering and security operations teams running incident response in chat
  • Regulated companies that need retention and audit controls
Watch out for
  • Sold only as part of a Google Workspace subscription, not on its own
  • Some features are available only on Business and Enterprise plans
  • Whether personal Google accounts can use Chat free was not stated on the pages read
  • The Free plan keeps only 90 days of message history and 10 apps
  • Group huddles and group external messages need a paid plan
  • Single sign-on needs Business+ and above
  • Prices are not published; the pricing page directs buyers to sales
  • Licenses are sold as prepaid annual per-seat subscriptions, with each server needing its own license
  • Marketing focuses on high-security sectors, so it may be more than a small team needs
Made byGoogleSlack Technologies (Salesforce)Mattermost

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in team chat apps is on its category page, with the written head-to-heads on Compare.