Automate Basics

Shopify vs Squarespace vs WordPress.com

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 7 November 2026.

Compared on
Shopify

Free trial · from $24/mo

Squarespace

From $12/mo

WordPress.com

Free plan · from $4/mo

What it isOnline store builder with checkout, payments and point of saleTemplate-based website builder with commerce, scheduling and AI toolsManaged WordPress hosting with themes, plugins and an AI site builder
Free planNoNo1 GB storage, WordPress.com subdomain, ads shown to visitors, no plugins, community support
Cheapest paid plan$24/mo billed annually (Basic)Shopify pricing$12/mo billed annually (Basic)Squarespace pricing$4/mo billed annually (Personal)WordPress.com pricing
What it coversStandard price after the intro offer.2% fee on online-store sales; up to 2 contributors; free custom domain for the first year on annual plans.6 GB storage, plugins, no ads, free domain for the first year on annual or longer plans; renewal price is not shown on the page.
Free trial3-day free trial, then a reduced introductory price for the first 3 months, as shown on the pricing page; the FAQ says no card is needed for the trial14 days, no credit card required; no free plan afterwardsNone stated
PlatformsWebWebWeb
Integrations (vendor's figure)Not statedNot statedNot stated
Open sourceNoNoNo
Good for
  • A business whose main goal is selling products online
  • Selling online and in person with one product catalogue
  • Stores that expect to add apps and staff over time
  • A portfolio, studio or service business that wants a polished template
  • Selling products or services from the same site
  • A small team that wants one subscription for site, store and bookings
  • A blog or small-business site on WordPress without managing a server
  • Sites that may need plugins as they grow
  • Stores that want WooCommerce-style tools hosted for them
Watch out for
  • Built for selling; a content-only site is better served elsewhere in this category
  • Third-party payment gateways add a 0.2% to 2% fee depending on plan
  • The $1/month intro price lasts 3 months, then standard pricing applies
  • No free plan; the free trial lasts 14 days
  • Basic charges a 2% transaction fee on online-store sales and cannot use code injection or advanced analytics
  • The page mentions occasional promotions, and the free domain renews at the standard rate after year one
  • Free plan shows ads and uses a wordpress.com subdomain
  • Plugins and custom code start on paid plans (SFTP/SSH and Git on Business)
  • Lower prices need yearly or longer billing; the page shows renewal text without a price
Made byShopifySquarespaceAutomattic

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in website builders is on its category page, with the written head-to-heads on Compare.